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Create sales opportunities (qualified leads) with Search Engine Marketing.

How can Search Engine Marketing help me find new clients?
Right now... at this moment, someone out on the Internet wants what you are selling. That potential new customer is using a search engine to try to find your product or service. If you can create a connection between your company and the many Internet users, Search Engine Marketing can yield profitable new business.

How does Search Engine Marketing work?
There are a couple of ways to get your company web-site listed on a Search Engine. Virtual Tech will focus on the two consistent methods.

Keyword Phrase Ranking

Search Engines use spiders (Internet Programs) to "crawl" the Internet web-sites. The spiders read the web pages and follow the links to other web pages. After reading the static information they compile words and phrases used on each of the web pages. When you enter a keyword phrase (ex: keyword phrase Illinois) on a search engine, the search engine looks in its database and pulls up web pages that are as close to your keyword phrase inquiry. The results are displayed and can be in the millions. A company that submits their web-site in this fashion does not pay the Search Engines for the traffic of Internet surfers.

Pay Per Click

Search Engines offer a "sponsored" section on their search results pages. Web-sites that appear in the sponsored section have placed a bid for the right to appear on the results page for specific keyword phrases. Top placement belongs to the web-site that bid the highest for the keyword phrase. Each time an Internet surfer clicks on one of these "sponsored" links, the sponsored web site pays a fee to the Search Engine.

A combination of Keyword Phrase submitted web pages and Pay for Click sponsored links, yields effective results... New Customers.

Their is an advantage of keyword phrase submitting. Once you have built a web-site and the search engines have sent their spiders to crawl it, the traffic is free. The disadvantage is that it's extremely difficult to get a web-site consistently ranked high in search results. You may even begin with a high placement but slowly go down the search engine list over time.

With Pay Per Click search, your web-site will be listed on Search Engines for the keyword phrase you select, and you can measure the effectiveness of the campaign in real time. A web-site that converts traffic to sales leads efficiently, can create qualified sales leads cost effectively.

Companies in competitive industries that need to create sales leads, find keyword phrase ranking is not a viable option. Using a Pay Per Click strategy works the best for this type of company.

Define a Pay Per Click Strategy?

Prices are set by an ongoing, Web-based auction. A competitive industry such as Metal Fabricator, you may need to pay several dollars per click. In moderately competitive keyword categories, clicks range from 20 to 50 cents. The minimum charges are 5 to 10 cents per click. A budget of $400.00 per month can yield positive results in a niche industry. If you are in a competitive industry, set aside a little more money and study the real time campaign for unique variables that can help you overcome the competitiveness. Virtual Tech can handle this aspect of the marketing campaign, allowing you to focus on closing new leads,

Can I put a limit on the quantity of Pay Per Clicks I buy?

You can run your campaign on a strict budget and have it shut off when the dollars are used up. How long the money will last for your keyword phrase campaign depends on the amount of people who search on your keyword phrase. Popular keyword phrases can have thousands of clicks per month.

If you are in a niche business, focus on keyword phrase web page content. The new business will build up and fuel the Pay Per Click Campaign.

Ready to go after new business?

Call us at 847.214.8200

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