1) Quality Links - Search engines value links to and from sites that offer quality information on pages that are not overloaded with advertisements and pop-ups. If you link to a high-traffic volume site that is poor on relevant content, it is unlikely you will see an improvement in your search engine ranking. Links to link farms & Free-For-All (FFA) sites will also have a negligible or even negative impact.

2) Relevant Links - Link to sites that compliment the topic or category of your site, thereby offering the web visitor more information on a relevant topic. This is sure to boost your search engine ranking and pull in more qualified visitors to your site from those that link to you.

3) Quantity - The more quality links to relevant sites that you have, then the better your search engine ranking and traffic volume will be. You may need to have 200+ active links in place before you'll see the benefits.

4) Consistency - A consistent ongoing campaign of link exchanging is vital to your success. Not only should you look to build link volume, but you should also look to constantly review the links you have in place to keep them fresh and up to date.

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