Clicks on your keywords cost 50 cents each.
5% of the people who visit your Web site contact you.
40% of the people who contact you ultimately become clients.
In this example, you'd pay $50 for 100 site visitors; make contact with five people out of the 100; and sign up two clients out of the five. Your cost to acquire a new would be $25 ($50 for two clients). If a new client is worth more than $25, then the campaign worked.

You'll know your average click charges immediately, and your conversion & close rates within a few weeks, so it's easy to tell whether the campaign is working.

Can I do it myself?

Yes. If you're good with computers, you'll be able to use the two major paid-click search networks, Overture and Google AdWords. You can sign up with a credit card, set your bids, and start a campaign quickly.

Search engine marketing is easy to do badly, and difficult to do well. Most novices lose money on their campaign because they don't understand how to select the right keywords, set their bids at the right levels, and create Web sites that generate leads.

We will:

Interview you and research your industry to identify relevant search terms that prospects use to look for your services
Program a keyword vocabulary into the major search engines
Develop a bidding strategy that makes the most of your budget
Create a special Web site optimized for lead generation
Manage your bids over time & provide periodic reports

How much does it cost?

We have several pricing models, depending on your industry.

Trial campaign ($750 + % of revenue)

This is the most common client engagement. It includes a setup fee of $350, along with $400 in search engine charges to cover the first 30-90 days of the campaign. In addition, you pay a referral fee based on a percentage of first-year revenue received from Virtual Tech generated clients. After the trial period, you'll specify a monthly budget for click charges and continues to pay a referral fee for business generated.

Revenue share (Negotiable)

We work on a revenue-share only basis with some clients. Leads are delivered to the client, and Virtual Tech, Inc. is compensated as a percentage of first-year revenue.

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